SparkToro's data shows AI tools hold just 3.2% of desktop search. That looks small, and it is. But if you focus only on the current number and ignore the structural mechanics underneath, you will be caught off guard by the shift that is already happening.
SparkToro's research lumps Amazon product searches, YouTube video queries, Instagram lookups, and Google searches into one basket. That is a category error, and if you base your marketing strategy on it without understanding why, you will misallocate your budget.
SparkToro's latest research claims Google has only 73.7% of desktop search when you count 41 major websites. The number is interesting, but the methodology behind it deserves serious scrutiny before anyone rewrites their marketing strategy.
AI must become a partner in the purchasing process, and instead of merely listing specifications, it needs to clarify “who” and “what value” will be gained. Structuring pages so that they are recommended by AI expands the chances of being selected.
Two Japanese data-driven articles published days apart arrive at opposite conclusions about SEO. One says it's dead, the other says it isn't. They're both right, and understanding why matters more than picking a side.
Many businesses focus on content and marketing campaigns, but hidden UX and technical SEO issues often go unnoticed, quietly hurting traffic, conversions, and revenue.
This article summarizes the complete series of discussions featuring Takeshi Gunji, with approximately 20 years of SEO experience, and Iqbal, an AI engineer and a Python Foundation Fellow, titled "Meaning Design: A New Paradigm for Being Correctly Understood by Search Engines and AI" (a total of 4 episodes).
Most users never make it past page one of Google search results. Discover why page-one rankings are critical, how to increase visibility, and practical SEO strategies to grow traffic, leads, and conversions.
This article is the fourth installment of the dialogue "Semantic Design: A New Paradigm for Being Properly Understood by Search Engines and AI" between Takeshi Gunji, who has approximately 20 years of SEO expertise, and Iqbal, who operates as a Python Software Foundation Fellow and AI technologist.
For small and medium-sized businesses, leveraging AI-driven SEO tools can transform a complex digital landscape into a clear path to growth. These powerful platforms streamline competitor analysis and automate key optimizations.
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