AI & Marketing Insights for SMEs
Blue Origin has filed for 51,600 satellites. SpaceX wants a million. The AI power crunch is pushing data centres into orbit. From where I sit, running an AI company in Tokyo, this has the classic shape of a bubble. Small businesses should be looking at the ground, not the sky.
SoftBank is building a platform to aggregate newspaper and publisher content for AI companies, with revenue sharing for creators. As someone who runs an AI content company in Japan and has been arguing for compensating creators for years, I should be cheering. I am not. Not entirely.
SparkToro's data shows AI tools hold just 3.2% of desktop search. That looks small, and it is. But if you focus only on the current number and ignore the structural mechanics underneath, you will be caught off guard by the shift that is already happening.
SparkToro's research lumps Amazon product searches, YouTube video queries, Instagram lookups, and Google searches into one basket. That is a category error, and if you base your marketing strategy on it without understanding why, you will misallocate your budget.
Many marketers focus solely on driving traffic, but without Brand Trust, those visitors rarely convert. Research shows consumers pay more for brands they believe in. By prioritizing transparency, you can bridge the gap between visibility and revenue. Let's explore how to turn clicks into lasting relationships.
SparkToro's latest research claims Google has only 73.7% of desktop search when you count 41 major websites. The number is interesting, but the methodology behind it deserves serious scrutiny before anyone rewrites their marketing strategy.
AI adoption surged from 55% to 88% in just two years — one of the fastest technology adoption curves ever recorded. Yet 70–85% of AI projects fail to meet expectations and 42% of companies abandoned most initiatives in 2025. What separates the companies benefiting from AI from those just using it?
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