The Real Cost Of Creating Blog Content For Your Business

Do you know how much it costs to write an article for your business?

Based on research, creating a comprehensive blog post can indeed take a substantial amount of time, especially when including all the necessary steps like keyword research, competitive analysis, and actual content creation. Here are some key points:

1. Research and Strategy: Keyword research and competitive analysis alone can take a significant portion of time. 25% of people writing blog posts spend more than six hours per post, and some detailed posts involving substantial research can take up to 10-15 hours.

1. Writing and Editing: Writing the actual blog post varies depending on the complexity and length. A well-researched post of about 2,000 words can take anywhere from 4 to 6 hours to write. However, if the topic is complex and requires in-depth research, it might take even longer.

1. Total Time Estimate: Combining these steps, someone writing a post will spend approximately 28 to 36 hours on competitive analysis, another 10 to 15 hours on keyword research and content planning, and around 4 to 6 hours on writing and editing the post itself. This totals to about 42 to 57 hours for a single blog post, including all strategic and execution tasks. For a one-person team, that will take a whole work week.

Let us get to the point.

A content manager in charge of research, analysis and post creation is on average paid USD60 an hour in the United States. For Japan, a typical hourly rate will be JPY2200

Creating well-thought-out blog content while considering the keywords and an analysis of your competition might cost you anything from USD2,520 to USD3,420 per article. If you're hiring in Japan, a blog post might cost you anything from JPY92,400 to JPY125,400 per post.

Creating high-quality blog content for your business is more than just writing. It involves a comprehensive process that includes researching, strategizing, and then creating the content. Understanding the real cost in terms of time and money can help businesses appreciate the effort involved and make informed decisions about their content strategy.

These costs also underscore the need for efficient tools and strategies in content creation, allowing for innovations that can streamline this crucial business function.